Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, letting smartphone owners easily purchase holiday gifts on the way to work. The ...

The digital shopping world is firmly upon us. Target is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

Amazon's first physical clothing store makes heavy use of touchscreens and QR codes. Customers can use an app to do things such as requesting items without leaving a fitting room. The shop is the ...

What if every store had a bar-code sticker on its window so that you could pull out your iPhone, wave it in front of the bar code and get all sorts of information about that business—the telephone ...