Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

The digital shopping world is firmly upon us. Target is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular ...

Amazon's first physical clothing store makes heavy use of touchscreens and QR codes. Customers can use an app to do things such as requesting items without leaving a fitting room. The shop is the ...

Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, letting smartphone owners easily purchase holiday gifts on the way to work. The ...

Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

The online payments company wants you to use its mobile payment app at any retail store, so it plans to use a generated code that is acceptable just about everywhere. Donna Tam covers Amazon and other ...