When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. In the constantly changing world of modern marketing, one element ...

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...