In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

“The Lord of the Rings: The Fellowship of the Ring” actors Ian McKellen (left) as Gandalf and Elijah Wood as Frodo. Photo: Getty Images At its core, a story is simply a narrative about transformation, ...

A large corporation structured to reward efficiency and scalability, however, may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

Ecosystem Storytelling: Establishing Standards for a Community of Practice (McKenzie Morgan/Technical.ly) Storytelling isn’t just a tool to describe an ecosystem — it is part of the ecosystem itself.

We’ve all been there—trying to share a story that we know is meaningful or exciting, only to watch our audience’s attention drift away. Maybe it’s the way we told it, or perhaps we didn’t quite ...

I’m having breakfast with a friend the other day, and the topic shifts over to business. “How are things going? What are you building?” Uh-oh. First off, I’ve done a terrible job in the past of ...