It used to be that change would take years or even decades. As we know, the digital landscape disrupted that idea, and now it’s always pushing leaders to do better, leaner and faster. So, what’s a new ...

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ideas land with the impact you intend.

Ravishankar Iyer, author of Story Rules, transforms data-heavy presentations into compelling narratives that drive business ...

As you travel along the road toward entrepreneurship, you will talk about your business to many different people and in many different situations. Sometimes it will be a formal business pitch, and ...

A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, ...

In his book, “Myths vs. Science of Selling,” Bizzi, professor of strategic management at Cal State Fullerton’s College of Business and Economics, examines more than two-dozen elements involving sales, ...

Discover how to move beyond traditional storytelling and embrace impactful brand conversations with the Brand Trifecta framework, designed to unify sales and marketing efforts, create trust with your ...

Storytelling translates data into meaning. Leaders must translate analytics, forecasts and projections into a narrative that team members, investors and partners can believe in. Empathy and ...

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"Once upon a time" is a magical phrase that stirs our imagination and captures our attention. People have used the power of storytelling since recorded history began. Some people have mastered it, and ...

About a young job seeker (or was he old? I can’t remember…) who was looking for the perfect job. He found many opportunities that fit him perfectly, but found the hiring process frustrating when the ...