Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Data storytelling and change often go hand-in-hand. When you ...

As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

Welcome back to our series of articles sponsored by Intel – “Ask a Data Scientist.” Once a week you’ll see reader submitted questions of varying levels of technical detail answered by a practicing ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...

David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

A book just came across my desk, “Storytelling with Data – A Data Visualization Guide for Business Professionals,” by author Cole Nussbaumer Knaflic, that is a handy resource for data scientists of ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

Brands today face a formidable challenge: capturing and sustaining audience interest in an era where attention spans are dwindling and the multi-platform environment is increasingly complex.