Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

The importance of digital marketing continues to grow for brands worldwide. In 2023 alone, brands’ spending on digital advertising grew by over 10% across the globe. The advent of digital marketing ...

What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

According to Gartner Peer Insights Reviews and Ratings, Microsoft (Power BI), Tableau, and Qlik are frequently the industry leaders in analytics and business intelligence platforms. However, how do ...

Welcome to Elevating Investor Relations, Bloomberg’s series on the evolving role of corporate investor relations. Investor Relations (IR) teams are responsible for transforming complex data into a ...

David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

Brands today face a formidable challenge: capturing and sustaining audience interest in an era where attention spans are dwindling and the multi-platform environment is increasingly complex.

A few years ago, I flew to London, terrified and uncertain. I had just left behind a steady career in finance as a data scientist to take a massive gamble on journalism — a considerably more ...

Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...