The goal of strategic design thinking is to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, which is an idea we have become ...

How effective is the design strategy at your business? Philadelphia University Strategic Design MBA Director Natalie Nixon lists three questions you can ask yourself. The opinions expressed here by ...

A piece of advice from Natalie Nixon, who runs Philadelphia University’s Strategic Design MBA program: Get out of your office. Get out there and do some “deep observation” of your target customer. On ...

Natalie Nixon, the director of the strategic design MBA program at Philadelphia University, explains how improvisational thinking keeps you on your toes. The opinions expressed here by Inc.com ...

Focus on developing an authentic brand voice that appeals to your customers. Strategic-design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied ...