Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Wall Street expects a record quarter for Apple with ~$138.5B in revenue and a focus on the iPhone 17 "supercycle" and Services growth.

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Apple will prioritize premium iPhone models in 2026, delaying the standard iPhone 18 release to 2027 due to supply ...

Apple's stock rose after hours on iPhone revenue that handily beat Wall Street's estimates. CEO Tim Cook talked China, AI, and the memory shortage.

When Roc Nation and the NFL decided that Bad Bunny would be their Super Bowl headliner, the next step was for Apple, the show ...

Wedbush highlighted three moves Apple (NASDAQ:AAPL) needs to make to avoid a "Blackberry Moment" in AI. The firm has an Outperform rating on Apple and a $270 price target on the stock. "We lay out the ...

Apple is undergoing a significant shift in its product strategy for the upcoming year, delaying the roll out of its standard model due to marketing strategy shifts and supply chain constraints, ...

According to sources familiar with Apple's plans, the company might only launch three premium iPhone models this year, ...

Apple plans to delay standard iPhones and focus on premium and foldable models in 2026 as profits rise and costs increase.

Apple turned the humble phone charger into a flashpoint in the debate over corporate responsibility. What started as a quiet ...