We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The EU is preparing to unveil a new doctrine on economic security, but it’s a concept that officials and experts say has no ...

Nathan Reiff has been writing expert articles and news about financial topics such as investing and trading, cryptocurrency, ETFs, and alternative investments on Investopedia since 2016. Erika Rasure ...

Student Takshika Jambhule shares her journey from engineer to strategist—and lessons from her time in the IKNS program.

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The term multidomestic describes a set of strategies used by companies that operate in more than one country at a time. As smaller businesses expand their operations into markets overseas, they will ...

Investing can be tricky. Investors sometimes overreact to the slightest whiff of bad news about a company. Other times, they rush to jump on the latest investing trend, pumping up a company’s share ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

Anthony Battle is a CERTIFIED FINANCIAL PLANNER™ professional. He earned the Chartered Financial Consultant® designation for advanced financial planning, the Chartered Life Underwriter® designation ...