Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

My architecture training taught me that the best technology amplifies existing systems rather than replacing them. And as a former tech founder who scaled to the Inc. 500, I learned firsthand how ...

Once upon a time, we lived in a relatively predictable world. Customers had brand loyalty, employees spent their careers at a single company, and technology evolved at a manageable pace. Businesses ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater ...

I recently wrote a column about the concept of "vibe planning," which is about how media planners and buyers are beginning to use new generations of AI-powered planning tools to compress some of the ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...