Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

Process intensification has become a hot topic in biopharma in recent years, with concepts like continuous manufacturing and “scaling-out” increasingly cited as investment drivers by drug firms and ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

The Process Intelligence Graph is enabling a semantic layer for Celonis to work with partners to launch apps for use cases that include insurance claims processing and software development. In the ...