NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

Creator partnerships may be the best way to get a bang for your buck on TikTok, according to a study from TikTok and creator marketing platform CreatorIQ, identifying five creator marketing best ...

CHICAGO--(BUSINESS WIRE)--Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced the results of its 2024 Marketing Growth Plays for Commercial Excellence ...

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. More than 55% of Bynder's clients surveyed use AI to generate content drafts and enhance their SEO.

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers? purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile ...

The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it. Now, new research reveals this ...

The Medill Office of Student Life (OSL) will support you throughout your study abroad journey. You are encouraged to bring up your interest in study abroad early, so that your OSL Adviser can assist ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...