Creator partnerships may be the best way to get a bang for your buck on TikTok, according to a study from TikTok and creator marketing platform CreatorIQ, identifying five creator marketing best ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

CHICAGO--(BUSINESS WIRE)--Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced the results of its 2024 Marketing Growth Plays for Commercial Excellence ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. More than 55% of Bynder's clients surveyed use AI to generate content drafts and enhance their SEO.

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

Mentioning AI in product descriptions reduces consumer trust. AI aversion is stronger for high-risk products. Marketers should focus on features, not AI technology. Study finds mentioning AI in ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

Artificial intelligence (AI) is becoming an integral part of everyday life for Romanians, with usage rising sharply from 47% ...