If emails with those subject lines landed in your inbox, would you open them? If I told you the first email came from President Obama’s re-election campaign and the second was from Urban Outfitters, ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to ...

An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...