It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Subliminal: How Your Unconscious Mind Rules Your Behaviour. By Leonard Mlodinow. Pantheon; 260 pages; $25.95. Allen Lane; £20. Buy from Amazon.com, Amazon.co.uk ASK someone to name a famous ...

Did you know that investors prefer IPO stocks with pronounceable company names as opposed to unpronounceable names? They even prefer the pronounceable stocks even over a long term basis of six months ...

Theoretical physicist turned screenwriter and author Leonard Mlodinow speaks to Reuters TV about his new book Subliminal which looks at how the unconscious mind shapes people's judgements and ...

Subliminal Warfare | Mind Control and Invisible Influence The shocking truth about subliminal messages and their power to control minds. From advertising to warfare, there are hidden ways your ...

Devo front man and composer Mark Mothersbaugh doesn’t think of himself as an artist. He’s a social scientist—and he’s made some observations. Mothersbaugh has also made waves in the visual art space, ...