The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Is your romantic partner rooting for you to win? In a series of experiments, psychologists found that when men thought about their partner doing well at something compared to their partner doing ...

Words don’t just convey a meaning, but a feeling as well. Pleasant words like “ice cream” make us feel happy, while unpleasant words like “toe jam” make us feel queasy. But there is a way to make ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...