As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Most people’s inboxes are graveyards of unopened promotions and cookie-cutter corporate newsletters. To truly grab and keep consumers’ attention, brands need more than clever email subject ...