March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

The Big Game remains a milestone cultural event. Almost three-quarters of Americans (72%) believe that the Super Bowl remains ...

The Super Bowl 59 broadcast of Philadelphia’s 40-22 rout of Kansas City drew an average audience of 127.7 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties.

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In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...

TV audiences are shrinking. But people will still watch big, live TV shows like the Oscars and Super Bowl if they're streamed ...

Tubi delivered the Super Bowl’s biggest streaming audience, but the NFL’s shift to subscription streaming is a bigger story.

The Fox-owned free streamer delivered a huge audience of 13.6 million for the game. How many of those can help boost its user base of 97 million?

Kendrick Lamar made history as the first solo rap act to headline the Super Bowl halftime show. With a set design aimed at ...