Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 ...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits is to earmark articles I see during the week to comment on later. This week, from what I ...

CTV advertising was among the ad tech trends in 2025, and it will keep gaining momentum in 2026 and beyond. CTV ad spending ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV ...

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Most of the nation’s biggest TV companies are planning to gather under one roof next week and discuss something that has little to do with traditional boob-tube economics but is likely to play a ...

The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.

A study looked at a year of TV ads on a major, free channel in Australia. A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food ...