Last year, Chowhound writer Buffy Naillon investigated the history of McDonald's iconic Hamburglar mascot and the fluctuation of his popularity over the span of his time as one of the faces of the ...

The Taco Bell Chihuahua, more affectionately known as Gidget, wasn't just your run-of-the-mill brand mascot. From 1997 to 2000, she became a pop culture phenomenon, delivering lines like "¡Yo quiero ...

In 100 years, it’s likely that Doug Emhoff will be mostly remembered as the nation’s first-ever second gentleman. His most interesting achievement — unless fast food history becomes the nation’s ...

Gidget, the Taco Bell Chihuahua, with cameras in the background - Vern Evans Photo/Getty Images Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the ...

Irvine-based Taco Bell Corp. has lost to its former advertising agency in a fight over the fast-food chain’s “Yo quiero Taco Bell” commercials. The Los Angeles office of TBWA Chiat/Day won a court ...

Gidget, famous for her Taco Bell ads, also acted alongside Reese Witherspoon. July 22, 2009— -- Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats. But more than ...

Let us take a moment to pray praise the taco. Last July, Gidget, the talking prima donna Chihuahua best known for making Taco Bell’s fast food look cute (and, at times, even edible), passed away at 15 ...

LOS ANGELES -- Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, has died. She was 15. Gidget suffered a massive stroke late ...

The wise-cracking Chihuahua who earned millions for Taco Bell Corp. - and some criticism from Hispanics as an ethnic stereotype - has a new slogan: A federal appeals court on Friday ruled that Taco ...

The Taco Bell Chihuahua litigation has had an ugly history, littered with defeats for the fast-food giant, disqualified law firms, and tens of millions in damages payments. It perhaps reached its ...

Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the limited-time Decades Menu that brought back fans' old favorite foods. What the chain doesn't want to ...