You might wonder what’s the point of paying for a spray-on tan when you could go outside and soak up some vitamin D for free. While it’s true that spray tans will cost you much more financially, ...

No tan is permanent. It will generally last 7 to 10 days before your skin starts to naturally exfoliate and regenerate. If you exfoliate your body before tanning, use a tan extender, and keep skin ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Pradas and Evans know what they’re talking about. Pradas was the exclusive ...

Exposure to ultraviolet (UV) radiation can cause skin to darken resulting in a tan. To tan safely, it is advisable to apply a broad-spectrum sunscreen and avoid excessive time in the sun or a tanning ...

Although the average spray tan is advertised to last up to 10 days, it really depends on how dark you’re trying to go. For example: Lighter shades may last up to five days. Medium shades typically ...

"I am literally going to apply this fake tan all over my bikini top," Jemma Violet says, as she smears chocolate brown mousse over her chest, neck and halter-neck bikini. I'm watching a TikTok video ...

Self Tan Success: The global market—projected to reach over $2.3 billion by 2030—is riding a wave of consumer insight, driven by a generation that prizes glow, but demands more from their products. In ...