Let's face it: New Year's resolutions for getting in shape can fall flat by mid-January. But getting our faces in Shape Tape, Tarte's bestselling concealer, is a habit we'll keep year-round. The cover ...

Coming on the tails of the one-year anniversary of Tarte’s controversial Shape Tape foundation, the brand is launching an all-new foundation to right its wrongs. Many Tarte fans were disappointed when ...

We’re all familiar with the saying, “If it ain’t broke, don’t fix it” — what we often forget, though, is that the opposite is just as true. When things are broken, they most certainly can and should ...

If you thought last year's beauty launches were good, just wait until you see what 2018 has in store. According to the brand's social media sneak peeks, a Tarte Shape Tape Foundation could be on the ...

Some beauty products become iconic, and there's a real chance that Tarte's Shape Tape Concealer will be one of them given its outrageous popularity among beauty lovers and gurus. The brand's recent ...

Shape Tape Nation, brace yourself! Tarte is officially launching the highly anticipated Shape Tape Foundation, and the POPSUGAR Beauty team got our hands on the new formulas first. The launch is ...

If there's one thing I love more than actually buying makeup, it's staying updated on the latest releases. If you're a real Tarte stan, you may have heard the deep internet rumblings of a popular ...

When it comes to concealer, Tarte’s shaped up to be a major Hollywood favorite. From “Real Housewives” to A-list actresses, plenty of stars keep their beauty bags stocked with the brand’s ...

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It's been a little over a year since Tarte released its highly anticipated Shape Tape Foundation, a full-coverage base product inspired by the brand's best-selling Shape Tape Contour Concealer. But ...