Last week, it was confirmed that one of the most-loved concealers of all time would be expanding into a new product range, and people unsurprisingly freaked out. But when the Tarte Shape Tape ...

We’re all familiar with the saying, “If it ain’t broke, don’t fix it” — what we often forget, though, is that the opposite is just as true. When things are broken, they most certainly can and should ...

Shape Tape Nation, brace yourself! Tarte is officially launching the highly anticipated Shape Tape Foundation, and the POPSUGAR Beauty team got our hands on the new formulas first. The launch is ...

Coming on the tails of the one-year anniversary of Tarte’s controversial Shape Tape foundation, the brand is launching an all-new foundation to right its wrongs. Many Tarte fans were disappointed when ...

Tarte Cosmetics‘ latest foundation launch has caused a messy stir on social media over their lack of foundation colors for Black women. The beauty brand, notably known for the cult classic Shape Tape ...

Some beauty products become iconic, and there's a real chance that Tarte's Shape Tape Concealer will be one of them given its outrageous popularity among beauty lovers and gurus. The brand's recent ...

Last year cult American beauty brand Tarte, launched their Double Duty Shape Tape Hydrating Foundation off the back of their world famous Shape Tape Concealer. As with most of their products, the ...

Some items come into your makeup bag and become instant classics. Unfortunately, not everyone gets a chance to try them out. To help with that, Tarte expanded its Shape Tape Concealer line to include ...

It's been a little over a year since Tarte released its highly anticipated Shape Tape Foundation, a full-coverage base product inspired by the brand's best-selling Shape Tape Contour Concealer. But ...