Lego lost a huge customer when Toys “R” Us went out of business last year. But the toy maker found a way around the problem. Lego expanded distribution at big retailers like Walmart and Target, and it ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Forbes contributors publish independent expert analyses and insights. I write about disruptive ideas in science, technology and culture. This is my second post on the legendary Lego. Let's take a look ...

BILLUND, Denmark--Though it's hard to imagine a time without Lego, the world-famous plastic bricks didn't exist until 1949. And today's brick, with its three little tubes that ensure a snug fit with ...

Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a ...

When my son was six-years-old, my wife and I refused to give him toy guns. If one arrived as a gift, it was swiftly spirited away – so quickly that he barely noticed its absence. Instead, we bought ...

Visitors to the bustling Lego store in midtown Manhattan this holiday season may be surprised by what greets them upon their entrance. After waiting in a line so long that it requires a bouncer, they ...

Mixels stand out in Lego's Toy Fair line-up as the most exciting, and biggest risk, for the brick company this year. It's a new franchise that relies on the simultaneously launched collectable Lego ...

Whenever there’s a new Lego movie, you can count on one thing: excellent tie-in toys. The release of The Lego Movie 2: The Second Part this week is heralded by 19 new building toys, including an ...

Lego has included toy weapons in 30% of their packages, according to the study. Pictured in this undated photo is a scene of Bad Cop from "The Lego Movie." Warner Bros. Pictures/Youtube — -- LEGO ...

In 1999, Danish toy company Lego made a huge announcement: it had signed a license with Lucasfilm Ltd. to produce a series of toys based on the Star Wars films, the first time in the company’s history ...