The NFL continues to seek new, upscale partners for its licensed merchandise, joining a wider trend seen across the multibillion-dollar industry. Last week, the league announced a collaboration with ...

Adidas has revealed its Formula 1 apparel team partnership with the Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official entry into the ...

Tom Brady retired from the NFL a month ago and on Wednesday announced his brand is going from the gridiron and gymnasiums to the racetrack. Hertz Team Jota revealed it partnered with the legendary ...

Audi's upcoming Formula 1 team has signed a multi-year deal with adidas, making the German sportswear company its official apparel partner. The first collection will be released ahead of the 2026 ...

Both the collection and campaign reflect Williams’ bold identity and ambitions on and off the track. One of the most iconic ...

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams. The collection will feature men’s and women’s apparel and accessories, all ...

The retailer of licensed sports team hats, apparel, and merchandise files for bankruptcy to reorganize its business.

If you purchase something from the links on this page, we may earn a commission. Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams ...