What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call ...

Hilarious social media handle @nba_paint, intended to look like retro Microsoft Paint, created a very goofy, very literal take on the team's relatively ambiguous-looking logo. "[Bruh. [Y'all] had one ...

The NBA's in-season tournament is back for its second go-round, and this time it got a full rebrand as the Emirates Cup. We got a major refresh on the courts for each of the 30 teams, too. And below, ...

Audi has announced its new Formula One team name and logo ahead of its entry to the sport in 2026, rebranding from Sauber. In 2022, Audi confirmed it would enter F1 for the first time from 2026, ...

GRAND RAPIDS, MI — West Michigan’s new MLS Next Pro soccer team officially has a name: Athletic Club Grand Rapids. The team’s name, which will be shortened to AC Grand Rapids on jerseys and other gear ...

Williams has introduced a new logo that will be used for the 2026 Formula 1 season. The English team, currently fifth in the Constructors' Championship, is enjoying its best season in a decade and ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL ...

Audi’s long-trailed arrival on the Formula 1 grid has taken a concrete step, with the manufacturer confirming the official identity of its new works entry and unveiling a bold logo ahead of its 2026 ...