The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. ASHBURN, VA - MARCH ...

All college football fans recognize the Miami Hurricanes' 'U' as iconic, but what it's orgin is less known.

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...

With any rebrand, big or small, you've always got to anticipate some backlash. As we know, the internet hates change, and ...

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

The Cadillac Formula 1 Team has released a first look at its official logo and it’s pretty self-explanatory. The design includes the Cadillac crest with the words “Cadillac Formula 1 TM Team” below it ...

Ahead of the Detroit Lions' Saturday showdown with the Washington Commanders in the NFL playoffs (8 p.m., FOX), Michigan Gov. Gretchen Whitmer has invited residents to submit their best artistic ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans made 850 ...

ENGLEWOOD, Colo. — Empower Field at Mile High is set to receive the 1977 treatment. The Broncos will honor their 1977 Super Bowl team throughout Alumni Weekend in a variety of ways, including painting ...

The story behind how Williams Racing got a new name, logo, and look for the 2026 F1 season, as told by the company's design ...

Audi has announced its new Formula One team name and logo ahead of its entry to the sport in 2026, rebranding from Sauber. In 2022, Audi confirmed it would enter F1 for the first time from 2026, ...