The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. ASHBURN, VA - MARCH ...

The drama around the New York Jets never seems to end. And this time, it might be more of an issue than ever before. According to TMZ, the Jets are being sued by the man who created one of the teams' ...

Industry experts weigh in on the power of branding.

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

All college football fans recognize the Miami Hurricanes' 'U' as iconic, but what it's orgin is less known.

Talk about nothin’ but net. The Brooklyn Nets recently rolled out a refreshed brand identity that features multiple logos including one that turns the letters of the team’s nickname into a basketball ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans made 850 ...

Ahead of the Detroit Lions' Saturday showdown with the Washington Commanders in the NFL playoffs (8 p.m., FOX), Michigan Gov. Gretchen Whitmer has invited residents to submit their best artistic ...

Hilarious social media handle @nba_paint, intended to look like retro Microsoft Paint, created a very goofy, very literal take on the team's relatively ambiguous-looking logo. "[Bruh. [Y'all] had one ...

The story behind how Williams Racing got a new name, logo, and look for the 2026 F1 season, as told by the company's design head.