We have reduced our estimates for U.S. total and digital advertising spending growth in 2022 and beyond to reflect a further deceleration in economic growth and data access limitations brought on by ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market. Traditional linear broadcast is becoming more ...

(Tribune News Service) — Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and ...

In today's digital age, video advertising is a vital tool for marketers to reach their target audiences more effectively, and sports audiences are no exception. Effective ad placement in sports is ...

Google violated the Sherman Antitrust Act “by willfully acquiring and maintaining monopoly power” in the online technology ad industry, the court said. A PDF version of this document with embedded ...

While AI and other tech tools are poised to help businesses operate more effectively than ever, there is a dark side to today’s tech advances. Chief among the problems businesses face today is ad ...

The rapid expansion of online video platforms in recent years has led to increased audience fragmentation, requiring media companies to scale and diversify their distribution models to capture the ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced that Dave Rudnick has been promoted to Chief Technology ...