New technology companies and smaller firms have more to gain from advertisements that take a creative dig at rivals, as consumers tend to empathize with the underdog. However, they need to be mindful ...

Consumer tech companies that are serious about attracting more women and people from minority groups into their workforce might want to revisit the video advertisements featured on their websites.

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just ...

The continued rise of technology has resulted in an ever-increasing number of spam messages, and travelers know as well as any other group of people that companies are constantly trying to solicit ...