On, Lululemon, and top tennis agent Stuart Duguid discuss the behind-the-scenes strategies to align top players and brands for partner deals. Its early tennis strategy, according to Feliciano Robayna, ...
Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across racket sports, including the lucrative business of tennis fashion. Waters, 18, ...
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