When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Test marketing is an important tool in the manufacturer's research and development toolkit. Many firms test market a product before investing millions of dollars mass producing it. Test marketing may ...