Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next ...

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.