Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a generation of kids (and nostalgic adults) quietly mourned the end of a ...

Getting your Trinity Audio player ready... Global toy retailer Toys ”R” Us is coming to the Denver Premium Outlets in Thornton, just in time for the Christmas shopping season. A mall representative ...

The company already has flagship locations in Chicago and Texas along with American Dream and Mall of America. Toys R Us is in every Macy’s store nationwide, at the Dallas Fort Worth International ...