Californian company Thousand’s marketing schtick relies on two pillars — first, the founder lost a friend to a cycling accident and, second, that might not have happened had they been wearing a helmet ...

We've all been there. You just want to grab something quick at the store and you jump on the bike. You look over at your crusty old mountain bike helmet from 5 years ago, with sweat stains on the ...

The ability of a helmet to absorb impact forces in a crash, which reduces the rate of deceleration experienced by the head. Based on laboratory impact testing. The evaluation of how well air flowing ...

Gloria Hwang rode her bike to work every day for years without a helmet. She thought it looked goofy. Then her career mentor died from a head injury sustained in a bike crash—sans helmet. Committed to ...

Those of us who pay way too much attention to bike helmets can’t miss one eternal conundrum: the safest helmets almost invariably look overly technical, while the best-looking helmets almost always ...

Forbes contributors publish independent expert analyses and insights. William covers motorbikes, E-bikes, cars, trucks and mobility tech. One of my pet peeves as a cyclist, car driver and motorcycle ...

Katherine Martinko is an expert in sustainable living. She holds a degree in English Literature and History from the University of Toronto. Haley Mast is a freelance writer, fact-checker, and small ...