According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after majority ownership officially switched to a group based in the US.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers.

A number of investors are competing for the opportunity to purchase the app, and if a deal were to go through, the platform's U.S. business could have its valuation soar to upward of $60 billion.

"The alarm is a fair reaction," one privacy lawyer said.

Soon, you might be able to watch TikTok ad-free. Mostly. And for a price. As first reported by Android Authority, code within the TikTok app indicates that TikTok might begin to test an ad-free ...

The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying itself as a savior of Americans and a champion of small businesses ...

An Android Authority report indicates the shortform video platform is testing a new way to make money. An Android Authority report indicates the shortform video platform is testing a new way to make ...

The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban. “TikTok definitely has a branding issue in the United States,” said Sister Monica Clare, a nun in ...