A ccording to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

But this aesthetic taps into the medieval period with its dark, gothic, and brooding visual language," Mia Jacobs, a youth fashion strategist at WGSN, a consumer trend forecasting company, told ...

A new generation has grown enamored with classic symbols of wealth—navy blazers and cable-knit sweaters, JFK Jr. and ‘The ...

While Pretty Little Thing claims this rebrand is all about "elevated fashion essentials", many on TikTok are calling BS.

In 2025, people are dissolving filler, but that’s just the tip of the syringe. New beauty standards have emerged driven by ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

Gen-Z is roasting overpriced burger joints, specifically those owned by and marketed to millennials, with exposed brick, ...

TikTok is currently a key opinion leader in shaping micro trends, which is directly impacting how people shop for jewelry and ...