With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

Titleist's Vokey SM11 wedges feature consistent CGs within each loft, something Vokey learned from the PGA Tour's favorite grind.

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

One of Titleist’s cult-favorite golf balls is coming back to the retail market, albeit in limited fashion. The company is releasing the elusive Pro V1 Left Dot, one of its Custom Performance Option ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

The 2026 Pro V1x Left Dash keeps its firm feel and low-spin DNA while adding speed and a flatter, more efficient flight for ...

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...

The new Titleist Shop at Pinehurst (middle, behind tree) will be located adjacent to the resort's main clubhouse, driving range and Thistle Dhu putting course. Titleist announced plans to open an ...

After a loud Tour launch in May and a PGA Tour win, Titleist is ready to pull the curtain back on its fourth-generation T-Series lineup. As teased during Tour seeding, three of the four models (T100, ...