Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

Maybe your brand is already well-established. Or...it’s an idea living in your head. Either way, there comes a time as an entrepreneur where you’ll end up wondering how to form your brand voice and ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...

The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade, with many brands communicating more frequently and in overly familiar ways.

Volume: This is how quietly or loudly you’re speaking. The volume of your voice will change depending on the situation and whatever emotions you may be feeling—and it can affect how other people ...

Parents can often feel as if they are constantly repeating themselves, especially when giving instructions to their children. However, according to one parenting expert, it doesn't have to be that way ...

Have you ever faced a situation where you found your words insufficient to convey the required message? Your words are not the only means to convey your message; effective communication demands much ...