Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

This post originally appeared on the Buffer blog. Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is ...

Maybe your brand is already well-established. Or...it’s an idea living in your head. Either way, there comes a time as an entrepreneur where you’ll end up wondering how to form your brand voice and ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...