Your website is often your first impression. In the business world, it sets the stage for how you will interact with your buyers, what they expect from you and whether or not they’ll convert from ...

B2B website design based on an eCommerce structure, even those that aren’t selling anything online, have been shown to be more effective in increasing customer engagement and enquiries. We’ve worked ...

GoingClear's new eBook outlines essential elements that B2B companies should prioritize in website design, content, and functionality to improve lead generation and buyer experience. Boston, ...

BigCommerce announced that Moore & Giles, a prominent leather supplier, has launched new websites on its platform, enhancing its digital presence for both direct-to-consumer (DTC) and ...

Yet most businesses continue to bolt AI onto processes designed for a different time, automating spam instead of rethinking ...

Company websites remain the most popular destination for buyers looking for more information about a company’s products and services, according to new research published by B2B Marketing and Base One.

Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website. A website should serve a distinct function, and companies should continuously ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why. B2B marketers declare their websites to be No. 1 for demand generation, beating digital ...

NEW YORK, July 1, 2020 /PRNewswire-PRWeb/ -- 94% of negative feedback about websites is design related. WebDesignCompanies.com, a B2B marketplace connecting brands with web design experts, identified ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Most businesses, B2C and B2B alike, find themselves in one of two ...