Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. With influencer marketing firmly embedded in CPG companies' ...

Political influencers on platforms like YouTube and TikTok are already a force likely to shape how elections are covered, even if they don’t swing votes. Online influencers might not change the way ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Understanding how to become an influencer and make money doing ...

Democrats were badly outflanked online in the election, and progressive influencers are now trying to create networks to be a left-wing answer to Turning Point USA. By Shane Goldmacher and Ken ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” Just over half of news influencers on Facebook explicitly express a clear political orientation. And three ...

This story contains text and audio with offensive language. For decades, Republicans railed against what they saw as a liberal media establishment shaping American politics from the left. Nearly a ...

Fans are exhausted by the influencer model of rise-fall cycles and resurfacing controversy. Cancel culture's impact has waned, with audiences now demanding more accountability. Experts say that with ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...

This is Connecting the Dots, a series in which writer José Criales-Unzueta looks at how fashion, pop culture, the internet and society are all interconnected. If you’ve ever wondered why some ...

Last year here, I predicted TV reporters would become influencers. I asserted that in being encouraged by stations to use social media to build brands and bring in viewership, reporters would ...