Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program. Credits accumulated by customers staying at Harrah’s St. Louis can be redeemed ...

Buying a pair of jeans from Target or a flat-screen TV from Best Buy now will earn Caesars Entertainment Corp. customers points that can be redeemed at any of the company's 40 properties nationwide.

A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty ...

Caesars Entertainment Corp.’s longtime rewards program is being renamed for the company’s namesake. The company’s Total Rewards program will be known as Caesars Rewards as of Friday, company officials ...

Many small to midsize companies look at Total Rewards as the tail wagging the dog. And as a result, companies neglect to articulate a Total Rewards philosophy, a statement that identifies what a ...

Simply put, the elements of a total rewards program constitute all the things a business uses to attract employees, including salary, bonuses, incentive pay, benefits and employee growth opportunities ...