If you want to level up your next vacation, there's one simple and easy way to do so. It's not upgrading to an unlimited drink package or requesting a city-front hotel view; it's simply booking a ...

The travel and tourism industry has been busy the past few years acknowledging and coming to terms with the worsening effects of climate change and the environmental destruction that’s being laid bare ...

I've tried out ChatGPT a lot since adding it to my repertoire, but my favorite use case so far has been as a tour guide in Italy. ChatGPT's 400-word write up of the Pantheon was on par with an audio ...

Forbes contributors publish independent expert analyses and insights. I cover international business education. It is tempting to spend college visits daydreaming about spending your days in ...

“First impressions are everything,” according to Sonoma State University tour guide Jennifer Garcia. “For a while, I didn’t really think about how important my first impression impacts tour guests.” ...

When I was in first year at the University of Toronto, a few of my friends in upper years were tour guides, and they made it seem like the coolest job on campus. They looked so collegiate with their ...