Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. “Where the bloody hell are you?” asks the new ...

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

Incorporating print, online and outdoor media, the tourism drive taps on Baz Luhrmann’s ‘Australia’ the movie to position Australia as a romance and adventure destination. A consortium of nine key ...

Tourism Australia has revived its flagship global marketing effort with a second instalment of Come and Say G’day, expanding the campaign into key markets including India, China, the UK, Japan, South ...

Tourism Australia’s favourite marsupial mascot, Ruby the Roo, has joined the chorus celebrating Robert Irwin’s Dancing With ...

Chinese viewers will be the first to see the next round of ads promoting Australia to the world, as the government tries to woo the fastest-growing source of inbound tourists. Chinese viewers will be ...

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a ...

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Don't miss out on the headlines from Breaking News. Followed categories will be added to My News. Ads unveiled by Tourism Australia on Monday offered a glimpse of how the government agency planned to ...

A star-studded Crocodile Dundee-themed commercial that aired during the Super Bowl marked the launch of Tourism Australia's $27 million U.S. marketing campaign, the largest amount ever spent by ...