Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Toys R Us has long touted the power of imagination and make-believe in fostering human development and creativity ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

Toys "R" Us recently released its first advertisement generated by artificial intelligence, with an executive with the retailer implying that similar means could be used in the future. The ad was ...