Take a trip back to the 80s and 90s, when Saturday morning cartoons ruled the weekend. The ads were just as unforgettable, ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video. Gael Cooper CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

In the ever-evolving landscape of brand marketing, advertising, and storytelling, the integration of cutting-edge technologies has become pivotal for brands aiming to captivate audiences and stay ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

As far as chain toy stores go, Toys “R” Us used to be the undisputed giant in the industry in the United States. However, the retail powerhouse has since gone through radical changes since its market ...

Most Americans have at some point in their lives been to a Toys "R" Us location, somewhere in the U.S. Just the thought of pulling up with your parents and seeing the colorful outside, and then ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Hot toys, long holiday lines and shopping trips overseen by Geoffrey the Giraffe: Toys R Us is making a nostalgic comeback. With the opening of the new Toys R Us store at Tanger Outlets Deer Park ...