The App Store offers more than a million apps, and the first thing a shopper sees while browsing is their icons. That first impression is important, and developers often spend a good chunk of time and ...

There are thousands of colors an App Store icon can be … so why does it so often look like developers only had half a box of crayons to choose from when we look at our iPhones? But App Store ...

Toys R Us has struggled to compete with discount chains like Walmart and e-commerce companies like Amazon that offer lower prices and free shipping to attract shoppers. Apps, however, have grown to ...