In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

In late June, Health and Human Services Secretary Robert F. Kennedy Jr. announced that he plans to launch a campaign to incentivize Americans to use wearable health tracking devices. However, the ...

Eye tracking technology has become an indispensable tool in diverse fields ranging from cognitive neuroscience and clinical research to virtual reality and sports training. Recent advances have ...

Using tracking data, thieves nab iPhones right after they're delivered. AI image: ChatGPT/Cult of Mac A troubling new trend is emerging as thieves exploit tracking information to intercept iPhone ...

The tech company lost a massive privacy case involving the Flo app that has raised huge questions about how health apps are secretly being used. For more than 10 years Tyler has used his experience in ...

Cyber insurers are facing a surge in lawsuits over wrongful data gathering, as weak website tracking practices collide with ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Cricket is a sport loved by billions worldwide. Over time, the game has changed not just on the field but also in the way it ...

After a prolonged shutdown, the BLS released delayed labour and inflation data based on questionable assumptions that flattered a rate-cut narrative. Markets largely shrugged: SOFR was still priced ...

Washington considers banning sale of precise phone-location data after reports that agencies and brokers can buy ...